Consumers' characteristics can be classified as either behavioral or cognitive. In this context, behavioral data can be determined from direct questioning and categorized by a single objective measure. Examples of behavioral data include what? Select one: a. personality traits, lifestyles, and family life cycle b. level of involvement, awareness of product alternatives, and benefits wanted c. education, quantity of product purchased, and gender d. usage rate level of involvement, and psychographics e demographics, gender, and benefits wanted Next page