Consumers go through a series of steps (from problem recognition to post-purchase behaviour) as they make purchases.

Explain in detail what you would do during each of these steps when deciding to purchase each of the following products/services. For example what OTHER people might become involved at each of these stages? How LONG would you take to do each stage and why? What could

MARKETERS of these products/services do to help consumers choose their brand?

1. A mobile telephone

2. A university

3. A fast-food lunch