Question
Consumers in Digital Coca-Cola Hilltop campaign https://www.youtube.com/watch?v=45Z-GevoYB8 1. If the original (1971) Hilltop TV commercial were to be launched in 2020, would it be successful?
Consumers in Digital Coca-Cola Hilltop campaign
https://www.youtube.com/watch?v=45Z-GevoYB8
1. If the original (1971) Hilltop TV commercial were to be launched in 2020, would it be successful? Why (not)?
2. What is the redefined big idea of this case? Briefly describe how function is integrated with emotion in this campaign to enable the old brand story and make it appealing to the new generation?
3. Draw a brand experience map (brand experience architecture) of this campaign.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
