1. Contacting a Customer

As a sales representative with your company, JustWorks, you want to send a message to an important customer, Mr. Park. He is a good friend of your company's president and regularly orders supplies from your company. In your view, you and Mr. Park have a good relationship. However, the last time you visited him, he seemed impatient with you. You got the feeling he was anxious to get back to his work. Now, two days after your visit, JustWorks launches a new sales campaign. May of the products Mr. Park purchases from you are on sale. The prices are very good, but the sale will last only two weeks. How will you contact Mr. Park and what will you say in your message?

1. What type of message are you sending and why?
2. What type of channel will you use to send the message to Mr. Park?