Content and Requirements:	Advanced	Proficient	Emerging	Not Demonstrated
Does the student have all the required elements?
Content/Accuracy: Student has chosen 3 content areas. Brochure should have appropriate information and not be overcrowded.	The brochure has all of the required information and some additional information.	The brochure has all of the required information.	The brochure has most of the required information.	The brochure has little of the required information.
Graphics/Pictures: Clip art can be in black and white or color, but not a combination of the two.	The graphics go well with the text and there is a good mix of text and graphics.	The graphics go well with the text, but there are so many that they distract from the text.	The graphics go well with the text, but there are too few.	The graphics do not go with the accompanying text or appear to be randomly chosen.
Accuracy: Information within the brochure is accurate and thoroughly explained.	The brochure has all of the required factual information and some additional information.	The brochure has all of the required factual information.	The brochure has most of the required factual information.	The brochure has little of the required factual information.
Sources	Careful and accurate records are kept to document the source of 95-100% of the facts and graphics in the brochure.	Careful and accurate records are kept to document the source of 94-85% of the facts and graphics in the brochure.	Careful and accurate records are kept to document the source of 84-75% of the facts and graphics in the brochure.	Sources are not documented accurately or are not kept on many facts and graphics.
Appearance and organization: The brochure is visually appealing, has appropriate content, and contains text. It can be humorous or serious.	The brochure has exceptionally attractive formatting and well-organized information. Each section has a clear beginning, middle, and end.	The brochure has attractive formatting and well-organized information. Most of the sections of the brochure have a clear beginning, middle, and end.	The brochure has well-organized information or was attractive, but not both. Some of the sections of the brochure don't have a clear beginning, middle, and end.	The brochure's formatting and organization of material are confusing to the reader. Most sections of the brochure do not have a clear beginning, middle, and end.
Format/Layout: The brochure is 2-sided, tri-fold document and has appropriate font and capitalization when necessary. Brochure uses appropriate vocabulary.	Format and layout are well organized. There is consistency in its components that allow the reader to easily locate information.	Format and layout are organized. Most components are consistent within the brochure. Information can be located.	Format and layout are somewhat organized. Most of the components are not consistent. Partial information can be located.	Format and layout are confusing. Components are inconsistent and information is missing.
Mechanics: 1. The paper adheres to the rules of standard grammar, and punctuation. 2. Spelling is correct. 3. The tone is appropriate to the First Year Experience content. 4. Students must place their names on the last page of the brochure.	All of the writing is done in complete sentences. Capitalization and punctuation are correct throughout the brochure.	Most of the writing is done in complete sentences. Most of the capitalization and punctuation are correct throughout the brochure.	Some of the writing is done in complete sentences. Some of the capitalization and punctuation are correct throughout the brochure.	Most of the writing is not done in complete sentences. Most of the capitalization and punctuation are not correct throughout the brochure.
Total Points Possible:	Points Earned:	Additional Comments