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content area top Part 1 In the context of Starbucks, 24-hour training of baristas, stock options/health benefits for baristas, triple-filtrated water, and a totally integrated
content area top Part 1 In the context of Starbucks, 24-hour training of baristas, stock options/health benefits for baristas, triple-filtrated water, and a totally integrated system are examples of ________ or substantiators within the brand positioning bulls-eye. Question content area bottom Part 1 A. values/personality/character B. executional properties/visual identity C. brand mantras D. reasons to buy (RTB) E. points of difference
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