Content Marketing Development Assignment:$(15\%)$

Description:

Content Marketing Development Assignment Overview

The goal of this assignment is to develop $3$ separate Content Marketing pieces for the organization of

your choice. You must identify the company you choose; provide the goal of the content pieces and

the target audience you are speaking to with the content pieces. Your goal is to develop $3$ separate

pieces of content utilizing to build your companies brand and drive awareness and$/$or acquisition.

Development of Content Calendar.

Choose a Hotel$/$Resort or Hospitality brand to develop your Content Strategy

$$ Provide the background, objective of the content pieces and the audience you are directing the

pieces.

$$ You will be required to develop a content strategy and build $3$ separate original content pieces.

$$ The goal of this assignment is to gain understanding of the importance of content in driving

business and building your brand

Possible content pieces that could be developed:

$$ Video

$$ Blog Post

$$ Social Media Post, Digital or Search Ad

$$ Podcast

$$ Infographic

$$ Newsletter

$$ Email

$$ Vlog

Deliverable:

$$ A PowerPoint, Prezi, Keynote document with your Content Strategy outlining the objective,

strategy and target audience and the three separate original content pieces you developed.

$($if you are providing links for the content pieces please be sure they are working.

$$ Develop $3$ different content pieces

o Provide rationale why you chose the content vehicles

$$ Develop a Content Calendar for the three content pieces

Applicable Learning Outcomes:

$1.$ Create and utilize basic social media accounts, apps, tools and platforms.

$2.$ Analyze and evaluate information related to digital marketing and be able to

communicate that information with an appropriate business and technical vocabulary.

$3.$ Propose digital marketing strategies that are consistent with organizational objectives.

$4.$ Understanding of online marketing opportunities, and the impact of the Internet on

marketing activities

DIGITAL MARKETING

MRK $413$

Benefits:

Gain experience in the development of Content Marketing Pieces

Deepen your knowledge and experience with using different digital marketing tactics strategies and

tactics.

Utilize your strategic and creative skills to share information.

Utilize your research and analytic skills to determine marketing solutions and strategies.

Constraints: MRK $413,$

Resources: Google search, Social Media, Property website, all content support materials in weekly

course materials

Due Date March $18$th$,2024$

Evaluation: Worth $15\%$ of your final grade.

Content Marketing Assignment Marking Rubric:

Criteria Marks

$$ Content Development $(10$ marks for each content piece$)$

o Storytelling $(4$ marks$)$

o Messaging $(2$ marks$)$

o Esthetics of the content pieces $(4$ marks$)$

$/30$

$$ Choice of Content Pieces

o Research $(10$ marks$)$

o Selection Criteria $(5$ marks$)$

o Rationale for chosen content channels $(10$ marks$)$

o Development of Content Calendar $(5$ marks$)$

$/30$

$$ Document

o Sequence of the document $(10$ marks$)$

o Presentation $(5$ marks$)$

o Spelling and Grammar $(5$ marks$)$

$/20$

Total $/80$