CONTENT Today's successful consumer durable organisations have one thing in common: Sony, Samsung, Panasonic, Toshiba, and Phillips to name a few, are strongly customer-focused and heavily committed to marketing. These organisations share a passion for understanding customer needs; developing products that provide superior customer value and prices, distributing, and promoting them effectively in well-defined target markets. In addition, they motivate everyone in the organisation to build strong relationships with customers based on creating customer value. The Consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Appliances such as mobile phones and kitchen appliances like rice cookers, blenders, and microwave ovens are also included in this category. TASK ONE Select an organisation that markets a range of consumer durable products in Sri Lanka and give a brief introduction about the organisation and three product categories it markets. (10 Marks) TASK TWO With reference to the selected organisation in task one, select one product and carry out an analysis of the "Consumer Buying Decision Process" for that product. (25 Marks) TASK THREE With reference to the selected product in task two, carry out a detailed analysis of the marketing mix elements and identify the key features in it.