Contents page (not included in word count) Introduction and corporate purpose (200 words) Organisational structure, corporate strategy, identify SBU where appropriate (300 words) External analysis of the industry. You MUST use Porter's Five Forces (1000 words) Internal analysis of the organisation or an SBU (1000 words). You MUST use EITHER: VRIO, or Value Chain plus Porter's Generic Strategies, or Value Chain plus Bowman's Clock Internationalisation of the organisation or an SBU (500 words) Strategic plan for the organisation, with future suggestions. This will involve evaluation, conclusion, and recommendations (2000 words). You MUST use EITHER Rumelt or SAFe to structure your evaluation. Appendices