CONTEXT: Let's assume you have a company that sales POU water dispensers to the end customer (office buildings)

Based on this business type, fill the following metrics:

 

Sales dialogue:

This sales dialogue template is to prepare you for a meeting with your ideal customer.

 

1. 1. Sales Call Objective (must require customer action, such as making a purchase, supplying critical information, etc.):

 

 

 

 

 

 

 

1. 1. Linking Buying Motives, Benefits, Support Information, and Reinforcement Methods: This section should address the buying motives of all persons who will be involved in the upcoming sales call.

Buying motives	Specific benefits matched to motives	Information needed to support claims for each benefit	Where appropriate methods for reinforcing verbal content

 

1. 1. Current Suppliers (If applicable) and Other Key Competitors:

Competitors	Strengths	Weaknesses