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CONTEXT: Let's assume you have a company that sales water machine to the end customer (TD Bank branches) The target market will be Calgary Regional
CONTEXT: Let's assume you have a company that sales water machine to the end customer (TD Bank branches)
The target market will be Calgary Regional Manager of TD Bank in Calgary.
Section 2: What | ||
Goals | ||
Primary and secondary goals | ||
Challenges | ||
Primary and secondary challenges | ||
How we help | ||
Achieve goals, overcome challenges |
Section 3: Why | ||
Quotes | ||
Real quotes about challenges, goals, etc, from customer | ||
Common Objections | ||
What are some reasons people might not buy your product/service? |
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