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CONTEXT: Let's assume you have a company that sales water machine to the end customer (TD Bank branches) The target market will be Calgary Regional

CONTEXT: Let's assume you have a company that sales water machine to the end customer (TD Bank branches)

The target market will be Calgary Regional Manager of TD Bank in Calgary.

Section 2: What
Goals
Primary and secondary goals
Challenges
Primary and secondary challenges
How we help
Achieve goals, overcome challenges

Section 3: Why
Quotes
Real quotes about challenges, goals, etc, from customer
Common Objections
What are some reasons people might not buy your product/service?

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