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Context You are part of a consulting team collaborating with an airline company that aims to boost its service quality by accurately predicting customer satisfaction
Context You are part of a consulting team collaborating with an airline company that aims to boost its service quality by accurately predicting customer satisfaction levels. The company is committed to utilizing advanced analytics, including decision tree and logistic regression models, to identify and understand the primary factors that drive customer satisfaction. This strategic initiative is designed to refine customer service approaches and tailor marketing campaigns more effectively, ultimately enhancing overall customer satisfaction. Data The provided dataset captures various factors related to customer satisfaction, such as customer type, age, travel type, class, flight distance, and ratings for various services seat comfort, food and drink, gate location, etc. The data contains a survey conducted with customers during a oneyear time period. The data dictionary is provided below. satisfaction: Customer satisfaction status Factor: "satisfied", "dissatisfied" Customer Type: Type of customer Factor: "Loyal Customer", "Disloyal Customer" Age: Age of the customer Integer Type of Travel: Reason for travel Factor: "Personal Travel", "Business Travel" Class: Travel class of the customer Factor: "Eco", "Eco Plus", "Business" Flight Distance: Distance of the flight in miles Integer Seat comfort: Rating for seat comfort Integer: DepartureArrival time convenient: Rating for departurearrival time convenience Integer: Food and drink: Rating for food and drink Integer: Gate location: Rating for the gate location Integer: Inflight wifi service: Rating for inflight wifi service Integer: Inflight entertainment: Rating for inflight entertainment Integer: Online support: Rating for online support Integer: Ease of Online booking: Rating for ease of online booking Integer: Onboard service: Rating for onboard service Integer: Leg room service: Rating for leg room service Integer: Baggage handling: Rating for baggage handling Integer: Checkin service: Rating for checkin service Integer: Cleanliness: Rating for cleanliness Integer: Online boarding: Rating for online boarding Integer: Departure Delay in Minutes: Departure delay in minutes Integer Arrival Delay in Minutes: Arrival delay in minutes Integer Assignment Overview Your task is to construct a decision tree and logistic regression models to predict customer satisfaction. You will explore how various factors influence customer satisfaction, gaining practical experience in implementing these algorithms for classification tasks. Business Information Systems Department BIS Business Data Analytics Prof. Santiago Aguirre, PhD Tasks A Submit a Word file generated from R Markdown click on document and save to a Word Fit a multiple logistic regression model using satisfaction as the dependent variable and all other variables as predictors. Use as training and as validation. Interpret the coefficients and assess the significance of the predictors zscores and pvalues Evaluate the logistic regression model fit using the confusion matrix and accuracy. Fit a decision trees model using Random Forest method. Use satisfaction as the dependent variable and all other variables as predictors. Use as training and as validation. Interpret the significance of the predictors based on Mean Decrease Accuracy and Mean Decrease Gini. Evaluate the decision trees model fit using the confusion matrix and accuracy. Model Comparison: Compare the logistic regression and decision trees models. Discuss which model performs better and why.
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