Continuing to define the market as all fast food customers, success with the robotic system could increase operational efficiency, lower labor costs, reduce waste and other provide other advantages allowing Sweetgreen to drop its prices below those of similar competitors in its segment. If this appeals to the whole fresh, natural fast food segment, we would consider it what according to the Porter Generic Strategy Matrix:

Group of answer choices

Cost leadership

Diversification

Differentiation

Cost focus

Differentation focus