Question
Cooperative strategies broadly describe various corporate actions including strategic alliances, joint ventures and outsourcing arrangements that firms engage in in order to create value for
Cooperative strategies broadly describe various corporate actions including strategic alliances, joint ventures and outsourcing arrangements that firms engage in in order to create value for their customers and share holders. Often times, successful businesses recognize that the key to creating value for their stakeholders is in balancing competition and cooperation. In today's business environment, businesses form strategic alliances among each other (sometimes among competitors) in order to obtain critical resources, expand their markets and minimize their risk exposures. Please read the following case about and answer the following questions: Lenar Corp Strategic Alliance.pdf 1.What type of competitive advantage do you think the company seeks to create by engaging in strategic alliances? 2. Evaluate the effectiveness of the companys strategic alliance activity. 3. Are there any risks for the company associated with pursuing strategic alliances in the future?
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