Copperfield's books main problem in the case explained in the video "Strengths, Weaknesses, Opportunities, and Threats" was that:

		Copperfield hired the wrong kind of managers and stock clerks, preferring "book people" to "regulat people"
		Copperfield ignored the changing external environment--Amazon, big box book retailers--that rendered their once-effective business model obsolete.
		Copperfield's business was based on the Gutenburg process established in the 1400s, which could not change with the times.
		Activists collaborated to put Copperfield's out of business because of "unfair" employment practices.