Cork University Business School (CUBS) have asked you to make a report on the activities carried out on their social media channels to measure their effectiveness at increasing brand awareness of the Business School:

 Conduct a Social Media Audit across the channels that CUBS are active on (listed below) and a comparison audit with two other similar organisations.

 Use the results of the Audit as well as extant Social Media Frameworks (of your choice) and to frame your strategy recommendations.

• A recommendations as to how they can increase follower count, engagement, and webinar/online event attendance. You may also comment on the appropriateness of the content and its ability to generate an audience as well as recommending future topics for social media posts/blogs/webinars.

 Critique the content, style and design of the CUBS social channels and website. Make recommendations as to how the website could be improved.