Question
Corporate culture is a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time. It is influenced by the industry,
Corporate culture is a blend of the values, beliefs, taboos, symbols, rituals and myths all companies develop over time. It is influenced by the industry, business and product of a given company. "Disney, that has managed to attract many tourists to Disneyland, California, opened two other Disneyland branches in Japan and France. Disneyland in Tokyo was so successful that it was visited by 50 million tourists in 1998.Meanwhile, Disneyland in France was less successful due to the culture of the Europeans who find it hard to accept foreign cultures, particularly American culture. As a result, the French Disneyland sustained losses amounting to $1.5 billion in 1994.This huge amount of losses not only brought failure to Disneyland but also made a long-term impact on Disney's effort to establish itself in that country. "The failure to adapt to the corporate culture of an organization according to the culture of a particular country not only creates minor problems but can even bring a huge impact to an organization, such as illustrated in the Disney example.
Based on the case study of Disney, discuss the influence of culture within national borders.
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The Influence of Culture within National Borders Lessons from Disneys Expansion The contrasting performances of Disneyland in Tokyo and France vividly ...Get Instant Access to Expert-Tailored Solutions
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