Corporate social responsibility and the balanced scorecard Lonnie's Shipping Co. is considering switching to an all-electric fleet to minimize emissions. Lonnie wants to gradually implement this change over the next 10 years. The company currently has a fleet of 100 trucks, half of which are electric-powered. Upon consulting with Lonnie, you have determined that an appropriate course of action is to include this CSR activity as a strategic objective in the company's current balanced scorecard. a. Under which category of performance perspective can the CSR strategic objective of the company be included? a. Internal process based performance perspective b. External process based performance perspective c. Employee welfare based performance perspective d. All the above b. Identify a performance metric for the CSR strategic objective. a. Number of trucks the shipping company uses. b. The number of electric-powered trucks in the fleet. c. The amount of electric power used for the trucks d. All the above c. Identify an appropriate yearly performance target for the performance metric selected in part (b). a. 6% increase is demanded in performance to reach electric fleets for remaining 50 trucks in next ten years. b. 4% increase is demanded in performance to reach electric fleets for remaining 50 trucks in next ten years. c. 5% increase is demanded in performance to reach electric fleets for remaining 50 trucks in next ten years. d. 9% increase is demanded in performance to reach electric fleets for remaining 50 trucks in next ten years