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Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be market - oriented rather
Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy. The CEO stresses that the new mission statement should be marketoriented rather than productoriented. Which of the following mission statements will best suit the company?
to create the best possible products and sell them at the best possible prices to give customers the complexion they dream about by providing products suited to their needs
to increase our market share in the cosmetics segment and increase profit margins
to become a market leader in every cosmetics product category
to sell hypoallergenic cosmetics products made only from the finest organic ingredients
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