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Cost Estimation and Pricing Strategy at Aston Martin Requirements: Develop a cost estimation model for Aston Martin to price its new line of electric sports
Cost Estimation and Pricing Strategy at Aston Martin
Requirements:
- Develop a cost estimation model for Aston Martin to price its new line of electric sports cars.
Aston Martin Model | Direct Materials Cost ($) | Direct Labor Cost ($) | Overhead Cost ($) |
DBX Electric | 120,000 | 50,000 | 80,000 |
Vantage Electric | 150,000 | 60,000 | 100,000 |
- Estimate the total manufacturing cost for Aston Martin's Vantage Electric sports car.
- Calculate Aston Martin's markup percentage on cost to achieve a target selling price of 200,000 dollars.
- Recommend pricing strategies based on cost estimation to maximize profitability and market competitiveness for Aston Martin.
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