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Cost information: ? Variable Cost per Installation =$140.00 ? Acquisition Spend per Prospect= $2.00 1) Compute the 1st year value (FYV) per prospect for all
Cost information: â?¢ Variable Cost per Installation =$140.00 â?¢ Acquisition Spend per Prospect= $2.00 1) Compute the 1st year value (FYV) per prospect for all combinations of the marketing vari...
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