Cost of Capital for Master Tools You have recently been hired by Master Tools (MT) in its relatively new treasury management department. MT was founded eight years ago by Martha Masters. Martha found a method to streamline the manufacturing process, resulting in a cheaper tool. The tools manufactured by MT are designed for the mass market and sold primarily through retail. The company is privately owned by Martha and her family, and it had sales of $97 million last year.

MT primarily sells to do-it-yourself (DIY) customers with personal projects, although it does sell through various online marketplaces. As a result, the companys sales are price sensitive. When the company had sufficient capital, it would expand production. Relatively little formal analysis has been used in its capital budgeting process. Martha has just read about capital budgeting techniques and has come to you for help. For starters, the company has never attempted to determine its cost of capital, and Martha would like you to perform the analysis. Because the company is privately owned, it is difficult to determine the cost of equity for the company. Martha wants you to use the pure play approach to estimate the cost of capital for MT, and she has chosen Snap-On Tools as a representative company. The following questions will lead you through the steps to calculate this estimate.

To estimate the cost of equity for SNA, go to finance.yahoo.com and enter the ticker symbol SNA. Follow the links to answer the following questions: What is the most recent stock price listed for SNA? What is the market value of equity, or market capitalization? How many shares of stock does SNA have outstanding? What is the forward annual dividend? Analysts have estimated a six percent growth rate for dividends. What is the cost of equity for SNA using the DDM? What is the beta for SNA? Now go back to finance.yahoo.com and follow the Bonds'' link. What is the yield on three-month Treasury bills? Using the historical market risk premium, what is the cost of equity for SNA using CAPM? What is your final estimate for the cost of equity?