Cost Per Thousand is a media management calculation for:

A. television

B. print

C. creative strategy and creative tactics for advertising and cost of producing

advertisements per thousand-dollar calculations

D. A. & B.

E.A., B., & C.

8.Centrum vitamins has advertising on television and in magazines for its brand for

women under 50 stressing the key points that the vitamin contains extra calcium and

vitamin D. This key fact-based form of advertising communication is an example of:

A.brand equity advertising

B.strategic appeal advertising

C.the central route to persuasion

D.the peripheral route to persuasion

E.the principle of primacy and recency