Question
Discuss some of the major problems confronting an international advertiser? What special media problems confront the international advertiser? How does the communications process help an
Discuss some of the major problems confronting an international advertiser?
What special media problems confront the international advertiser?
How does the communications process help an international marketer avoid problems in international advertising?
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
