Question
Could please create empathy map for persona below.-Empathy ability to recognize and understand another's point of view.-A persona is a representation of the goals and
Could please create empathy map for persona below.-Empathy ability to recognize and understand another's point of view.-A persona is a representation of the goals and behavior of a hypothesized group of users-An empathy map is a collaborative tool that teams can use to gain a deeper insight into their users.-It helps us consider how other people are thinking and feeling.-Much like a user "persona", an empathy map can represent a group of users, such as a customer segment.-An empathy map consists of a simple face surrounded by six sections:1. Think&Feel 2. Hear3. See4. Say&Do5. Pain 6. GainPersona:Basic Information Name - Agnes Brown Age - 70 years old Status- Widowed Quote from Agnes Brown "What should I make for dinner this time?"Agnes is a widowed pensioner who lives alone. She enjoys her independence but always looks forward to her children and grandchildren's weekly visits. Her daily routine involves knitting, watching television, caring for her house plants, and cooking meals for herself. Agnes usually fixes up simple, healthy meals for herself but takes more effort to accommodate her grandchildren's tastes when they come over for lunch. She occasionally takes a walk around the nearby market for her exercise and enjoys being able to browse through new or unique products. She is currently annoyed that her occasional bouts of rheumatism keep her from walking around as much as she could. It has also made shopping quite difficult. Needs: -To be able to procure a selection of groceries and supplies -To be able to get these items promptly -To have the availability to explore and discover new products and change items in her list as she sees fit -For the food items to be fresh and of good quality -To be able to access and procurethe products in a manner that doesn't require complex procedures Ideal Features - Timely delivery -Reasonable price and quality -User-friendly ?pp -Application that allows easy navigation and offers recommendations -Includes photos and clear descriptions -Easy setup (Installation, registration, and payment method)-Possible discounts, promos, and bargains Frustrations -Inability to freely explore everything that the service can offer -Limited options or alternatives -Lack of human interaction -Potential difficulty in navigating through the app -Compromised qualityJustifications for Agnes' Profile As a pensioner, Agnes has a certain degree of financial freedom. However, she remains conscious of her spending so that she can maintain her lifestyle while preparing for possible emergencies related to her age. People of Agnes' age tend to seek human interaction and enjoy casually perusing around stores. Her inability to walk around the market keys her from doing so and she is forced to choose the most convenient option for her. The service has to offer at least a similar experience to Agnes. She should be able to look at her options, both familiar and new. She should have the pleasure of discovering new items or coming across unexpected deals and bargains. She should be able to determine relevant information lik? quality, weight, and expiration dates/shelf life. She expects a certain degree of quality and is willing to pay for good quality ingredients. While Agnes is by no means an impulse buyer, she is still willing to spend a little extra to stock her pantry with treats for her grandchildren. Agnes will also appreciate being able to access things other than food items like toiletries, gardening supplies, and yarn for her hobbies. Because she is not used to applications, she would like a platform that is easy to understand and get used to. Visual clues like large labels and thumbnail photos will also help her identify items, as opposed to listed items in a wall of small font.
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