Course: Marketing communications

https://explorerresearch.com/learn/consumer-behavior-research/

Brand: milk chocolate consumers (Example:Milka Oreo Alpine Milk Chocolate).

1. Develop: Understand in depth, who is the consumer? (see the person), how does he/she behave? What values does he/she have? What are your wishes? How many people are there like her? Consumption in the countries of the world.

Give the most in-depth information we can get (Insights).

Thank you