Course : Marketing Management

Give Me a favorite Ads of your choice

What is one of your favorite ads? Why?

Please make sure you take the following actions in order to respond to this question:

1- Identify the company you'll be discussing, including its type, name, and product offerings.

2- Present the selected advertisement.

3- Identify the message objective (Informative advertising - Persuasive advertising - Comparative advertising or Reminder advertising)

4- Answer the following questions: do they use other promotional tools?

Can we consider they are using an Integrated Marketing Communication strategy?

Explain your response using examples and images (if available).

5- Express your opinion: Do you believe that this is an effective strategy?

How to present your project?

1. Convert your key findings into a PowerPoint presentation.