Course Title: International Marketing

Answer all questions.

Relevant and detailed discussion provided for both the concept and example.

1. There are some businesses/products are operating in foreign countries. However, they are still maintain its own local culture positioning as an important business component. Explain an actual example for the scenario above. (10 marks)

Relevant and detailed description on the general concept of JV. Able to identify and explain clearly all aspects listed in the question.

2.Joint venture (JV) is now a common collaboration strategy for companies to venture into a new industry. Discuss how the JV works by illustrating an actual JV example in the market. Your discussion should focus on the purpose of the collaboration, what new business entity was developed, what advantages/contributions from the each party involved and its current status. (10 marks)

Relevant and detailed description on the general concept of BOP. Able to identify and to display relevant statistics along with three or more good insights developed and supported by fact and figure.

3 What is balance of payments (BOP)? Explain the concept in brief. Also, summarize the 2019 Malaysia BOP and explain what insights can be developed from your observation. (10 marks)