COVID-19 has changed the retail industry upside down. If you're the CEO of McDonald's, what kind of (i) immediate and (ii) long-term marketing changes you would make to your restaurant. No, I'm not asking to you find out what they have already done. I'm asking if you're the big boss today at McDonald's, what would you do on the marketing front? For example, are you going to launch new products, reduce products, adjust pricing, and/or change the way you serve customers. You can even suggest new customer segment(s) to target. There's no absolute correct/incorrect answer on this one.