Cpc conducted concept testing with 1000 respondents in their Target market and dis covered that 15% of the respondents would definitely not buy this product, 20% probably would not Buy it,25% might buy it,30% probably would buy it and 10% definitely would buy it.Product use testing concluded a very high level of product reliability and customer satisfaction.As a result, CPC estimates repeat purchase at 90% of 1st time buyers that is 90% of 1st time buyers will make a repeat purchase within the first two months.1)compute the market potential for his new product 2)Apply the ATAR model to determine:sale revenue from the trial, b)Atar model to determine the sale revenue from repeat customer in the first two months and apply Atar model to determine sale revenue in the first year

professional men and women aged 25 to 55 given their propensity for white dress shirts. CPC has earmarked a new advertising budget of $5,000,000 for the initial two-month launch period for this product in Canada. It is expected this budget will generate 65% awareness in this two-month launch period amongst the target market. There are approximately 33 million people in Canada and according to the latest census 50% are adults, between the ages of 25 to 55. Within this age group 25% hold white-collar positions. CPC's manufacturing facilities are valued at $200 million and they invested an additional $3 million to manufacture this new formula deodorant and have hired a manager to oversee the production with an annual salary of $55,000. Labour costs are estimated at $0.25 per unit, raw materials at $0.65/unit and distribution at $1.00/unit. The consumer price at retail will be $3.50