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Cranfuel Products is a cranberry cooperative that operates two divisions: a harvesting division and a processing division. Currently, all of harvesting's output is converted into

Cranfuel Products is a cranberry cooperative that operates two divisions: a harvesting division and a processing division. Currently, all of harvesting's output is converted into cranberry juice by the processing division, and the juice is sold to large beverage companies that produce cranberry juice blends. The company calculated the operating income and the corresponding division managers' bonuses when 182,000 kilograms of cranberries are harvested and processed into juice under two different transfer pricing methods: Bonus calculations
180% of
Full Costs
Market Price
Harvesting Division:
Revenues
$252,743
$240,713
Costs
Division variable costs
40,495
40,495
Division fixed costs
99,918
99,918
Total Division costs
140,413
140,413
Division operating income
$112,330
$100,300
Division manager's bonus
$6,740
$6,018
Processing Division:
Revenues
$196,011
$196,011
Costs Transferred-in costs
252,743
240,713
Division variable costs
18,774
18,774
Division fixed costs
37,300
37,300
Total Division costs
308,817
296,787
Division operating income
$(112,806)
$(100,776)
Division manager's bonus
$0
$0
Assume that Pat Borges, CEO of Cranfuel, had mandated a transfer price equal to 180% of full cost. Now, she decides to decentralize some management decisions and sends around a memo that states: "Effective immediately, each division of Cranfuel is free to make its own decisions regarding the purchase of direct materials and the sale of finished products." Required
1.
Give an example of a goal-congruence problem that will arise if Cranfuel continues to use a transfer price of 180% of full cost and Borges's decentralization policy is adopted.
2.
Borges feels that a dual transfer-pricing policy will improve goal-congruence. She suggests that transfers out of the harvesting division be made at 180% of full cost and transfers into the processing division be made at market price. Compute the operating income of each division under this dual transfer-pricing method when 182,000 kilograms of cranberries are harvested during June and processed into juice.
3.
Why is the sum of the division operating incomes computed in requirement 2 different from Cranfuel's operating income from harvesting and processing 182,000 kilograms of cranberries?
4.
Suggest two problems that may arise if Cranfuel implements the dual transfer prices described in requirement 2.

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