Crave is the on-campus restaurant for Medicine Hat College. Until recently, the College's Students Association (SA) operated Crave. This past year, the college took over Crave as the SA could no longer operate the restaurant.

All money spent in Crave goes directly back to the students through the services we offer.

Crave is the local campus pub located in Medicine Hat College, exclusively available to MHC students, staff and alumni. Formerly the Rattlers Den, Crave was renovated and re-opened in 2010. The renovations included the addition of a new kitchen. They offer a full menu that offers dine in and take out. Crave is a bookable space for anyone! They also have variety of catering packages available. All of the profits in Crave, go right back to the students through their services.

From Student Association:

As representatives for the entire student body, our mission is to use student fees in a manner that supports and empowers our membership. Over the past eight years our organization has been challenged with operating our food and beverage establishment, Crave. Crave (originally The Den) is a hub on campus for students to receive a sit-down dining experience in a student-focused and student-ran pub. We have worked tirelessly over the years to ensure that the food and drink items are desirable and affordable, the events we hold are appealing to students and that all students feel safe in this space.

The past three years have seen SAMHC Executives take action to improve Crave's financial standing. Unfortunately, Crave has been negatively impacted over the years by a lack of disposable income of students, reduced trade seats and minimum wage increases.

As we prepare for a future of economic uncertainty, we must ensure that the Students' Association is not only sustainable but even more importantly, student-focused. Since 2008, Crave has lost over $140,000. We do not take this loss lightly as we like you, pay student fees.

In an effort to ensure we are student-focused and future ready, we are proposing that as of April 30, 2019 Crave is no longer run by the Students' Association. We have begun working with the College to negotiate a transfer of ownership as we strongly believe Crave is a critical component of our campus.

Medicine Hat College is a public, board-governed college operating as a Comprehensive Community Institution under the authority of the Post-secondary Learning Act of Alberta.

Question: Please provide comprehensive "Executive Summary"  and "Company Description" for Crave as intending to make a marketing plan for it.