create a CRM plan for the marketing department of a company that is listed on the Jamaica Stock Exchange and the name is 138 Student Living Jamaica Limited 1. Define your objectives: Before starting the project, you need to define your objectives. Ask yourself what you want to achieve with this project. Do you want to increase customer satisfaction? Do you want to increase sales? Do you want to improve customer retention? By defining your objectives, you will clearly understand what you need to do to achieve them. 2. Choose a CRM tool: Many CRM tools are available in the market. You can choose a free CRM tool. 3. Collect customer data: Collect customer data such as their name, address, email, phone number, and purchase history. This data will help you understand your customers better and provide them with personalized services. 4. Segment your customers: Once you have collected customer data, segment them based on their demographics, behavior, and preferences. This will help you create targeted marketing campaigns and provide personalized services. 5. Create a communication plan: This includes email campaigns, social media posts, and phone calls. Use this plan to communicate with your customers and keep them engaged. 6. Analyze your results: Analyze your results to see if you have achieved your objectives. Use the data to improve your customer relationship management strategy. Remember, customer relationship management is an ongoing process. You need to constantly analyze your results and make changes to your strategy to meet your objectives. Good luck with your project