Create a project proposal for the Company Netflix to demonstrate that you have a good understanding of the concepts, tools and process of digital marketing, and how to plan, execute and control digital marketing plans and strategies in a market setting.Give a fully explained unique and detailed answer.

The Content Requirements for the Proposal:

Problem/Opportunity Statement- Description of Project Justification

Executive summary: a summary of all the important findings and facts about the project

Company Background

Infographics

Current Status - evaluation using tools such as Digital Awareness Pyramid, etc. - Future Status

SWOT Analysis

Vision - Mission - Strategic Objectives

Digital Marketing Strategy, Tier 1 and Tier 2 Strategies, Detailed Description of Marketing 4Ps Mix

Digital Marketing Plan Funding Requirements and Sources, ROMI

Balanced Score card Performance Metrics

Digital Strategy Evaluation and Control

Alternative Analysis and Weighted Matrix to Justify Selection of Alternative/Best Course of Action

Conclusions

Recommendations