Create a Starbucks Strategic Alternatives Matrix using the following SWOT report:

Strengths: 1. Customer Loyalty 2. Brand Recognition

Weaknesses: 1. Depend on Single Product (Coffee) 2. Price Dependency on Market

Opportunities: 1. Strategic Collaborations 2. Expand Loyalty Rewards Program Threats: 1. Substitution from Competitors 2. Supply Chain Disruption

To accomplish the analysis, you will expand the SWOT matrix into a Strategic Alternatives Matrix. In the Strategic Alternatives Matrix, you will identify the actions that come from the strengths matching with opportunities (SO), strengths matching with threats (ST), weaknesses matching with opportunities (WO), and weaknesses matching with threats (WT). There will be two of each type. Write 3-4 sentences supporting your choices.

• SO Actions that use strengths to take advantage of opportunities
• WO Actions that minimize weaknesses by taking advantage of opportunities
• ST Actions that use strengths to minimize threats
• WT Actions that minimize weaknesses to avoid threats