Create a strategic marketing plan that will include the following but is not limited to; 1. Justifying the topic selected - Justify the topic that is selected through a Micro or a Macro analysis. 2. Introducing TWO innovations and the selection process - Propose two innovations and through a BSC select the best innovation that would fit the business strategy - Justify the segment 3. Product I Brand Positioning - How the product 1' brand will be positioned in the new market - Explain the key value drivers for your brand 4. Value proposition canvas - Create an annotated Value Proposition Canvas that evaluates the offer to achieve the objectives for the selected innovation 5. Budgeting and setting timelines - Use appropriate frameworks and models to formulate budgets and timelines. 6. Control Measures - Specify how best the ROI for the organisation will be impacted, accounting for the incremental sale and bottom-line growth of the business