Create an strategy for the overall activities your company will take to market your new intrapreneurial business product.
This strategy is the marketing strategy that you as manager are proposing and championing.
Include any aspects of your marketing strategy (and marketing plan) that you believe will creatively and favorably get your project out there in the universe.
Make sure your marketing strategy at a minimum specifically explains what is your recommended (1) pricing strategy; (2) marketing channels; (3) Year 1 marketing budget; and your (4) projected gross profit margin and net profit margin of the business product.