• Create email campaign for a hotel of your choice, including a subject line, graphic elements and a call-to-action(s).
• Clearly identify the objectives of your email marketing campaign (ie. Increasing bookings, improving customer engagement, promoting events at your hotel, birthday discounts/gifts etc.)
• In addition to the email, write a paragraph summarizing your campaign strategy. In this paragraph identify the target audience of your email marketing campaign and explain why this demographic is valuable for the hotel you selected. Also explain the timing of when you will be sending this email out (consider items like peak booking times, holidays etc.).