Create FOUR possible alternatives for Hanna's Hats. Discuss each of these alternatives in separate paragraphs by explaining the alternative in detail, pointing out the biases, and potential consequences required to support their viability.

The four alternatives I choose are and only need to know what bias to point out and potential consequences:

Turn loyal customers into brand advocates

Optimize Social Media Platforms

Create a customer reward loyalty program

Use Product Diversity to stand out against competitors