Create in social media marketing means:

The contribution ofinformationto anymediaand most especially todigital mediafor anend-user/audiencein specific contexts (Wiki)

A Pew survey described content creation as the creation of "the material people contribute to the online world

Strategy to build, develop, or design fresh content

Production plan (and calendar, budget, etc.)

This link explains more about what does create means in social media https://www.obicreative.com/creating-content-for-social-media/

the question is how I can apply these information to a make up product?