Creating and Sustaining Competitive Advantage:

Read Case 1: Peloton Interactive, Inc.: Creating New Market Space in the Home Fitness Sector (R. M. Grant, Contemporary Strategy Analysis, 11th ed., Wiley, 2022, page 337).

Discuss your insights into the sustainability of Pelotons competitive advantage.

1- What strategy are they using?

2- Do you think they will maintain this competitive advantage? Why or why not?

3- Do they use cost advantage or differentiation advantage?

Discuss the concepts, principles, and theories from your textbook. Cite the textbooks and cite any other sources.

Requirements:

References:

1- Please use Grant, R. M. (2022). Contemporary strategy analysis (10th ed.). John Wiley & Sons. Chapter 7 The Sources and Dimensions of Competitive Advantage in Contemporary Strategy Analysis.

2- Porter, M. E., & Siggelkow, N. (2000). Contextuality within activity systems. Proceedings & Membership DirectoryAcademy of Management, F1F6. https://doi.org/10.5465/APBPP.2000.5438547

3- Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7<509::aid-smj882>3.0.CO;2-Z

4- Lim, M. S., Kim, C. Y., & Yoo, J. W. (2020). How strategic conformity interacts with innovation: An empirical study on Korean manufacturing firms from the perspective of optimal distinctiveness. Journal of Open Innovation, 68(4), 118. https://doi.org/10.3390/joitmc6040121.

please provide at least 4 reference (peer-reviewed), and text-citation which is highly recommended, limited of 600 words.

please provide brief introduction and conclusion regarding Creating and Sustaining Competitive Advantage in details.

3 questions need to be answered.