Creative Marketing Exercise

Diversified Stuff Corporation (DSC) has four manufacturing plants. One plant manufactures skate boards, a second plant manufactures peanut butter, the third plant cell phones, and the fourth plant manufactures balloons. DSC has hired your team as consultants. You are to come up with a single product that incorporates all of DSC's products. You may add up to two additional components from suppliers of your choice, but no more than two. In your report to DSC you will include the following:

What is a single product that incorporates all of DSC's products?

1.Describe the product in detail (if possible, draw a prototype).

2.Describe the specific consumer or business problem your product solves.

3.Describe the target market for the product and why you chose that target market.

4.Explain how you will distribute the product and why you chose that/those distribution channel(s).

5.Describe how you will advertise/promote the product and justify this decision in terms of your target market's media preferences.