Design a marketing campaignfor an organization for one of its product that is dying. Identify existing problem, issues and opportunity for which the market should prove a problem. Give current marketing strategies that can be planned or pursued.

The marketing plan should include all the major concepts contained in the Marketing Practices and how marketing pricing - the approach to pricing/what type of pricing strategy can be employed, promotions - different strategies, market segmentation and target marketing, how to rationalize the decisions/ strategies selected, and recommendations.