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Crimp's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as

Crimp's product manager continues to perform well in the market. However, a competing product is coming on strong and is looking to take over as the market share leader in the segment. Without sacrificing contribution margin, what can the Crimp product manager do in order to improve upon the buying criteria, and thus potentially increase demand

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