• Critical discussion of the main issues/problems associated with AMAZON TECHNOLOGY (SOCIAL MEDIA) COMPANY under review (this needs to be supported with relevant and current debate in the subject area). Lastly, the answers to the questions must be provided. This section is very important as it is where you demonstrate your ability to synthesise material and arguments from different sources that underpin the conclusions for your work. The discussion must apply relevant theory/concepts/tools/framework to explore the main points of the debate. Setting the debate in the context of the industry in question and draw conclusions on the effectiveness of any action taken by stakeholders. This will also consider the ethical implications (where appropriate) which may have impact on the issue/s now and/or in the future. This is a challenging part of your work. The key to achieving success with this task is to ensure you contextualise your discussion with academic literature which will support your considerations. You must also be careful to reference the supporting material that you use, as this is a section that will contain your supporting academic evidence for the arguments you make.