CRITICAL THINKING Can you envision a situation where lost profits are not foreseecable? What if the buyer is not an obvious merchant? A home baker orders a supply of cake ingredients for her home bakery business. The seller fails to deliver the correct supplies and the home baker loses a number of lucrative wedding cake customers. The supplier had no idea it was dealing with a commercial baker but thought the delivery was a home delivery. Should lost profits be recoverable? ETHICAL DECISION MAKING Following up on the critical thinking issue above, should it make a difference at all whether a buyer or seller is a merchant or not. Should a merchant beheld to a higher standard? If the seller above was a neighbor from whom our home baker were buying supplies from and who subsequently breached, should the neighbor be liable for lost profits