Critically analyse the entry and expansion strategies of any multinational firm of your choice. Your discussion can be organized under the following headings:
– Background of the firm: A brief history of the firm and its operations
– Discussion of the strategies
– Critical factors driving the adoption of these strategies (ie. regulations, cultural values, firm strategy, etc)
– Outcomes/Results – How did the firm perform (It can be positive or negative)
– The way forward: Provide a roadmap for the future based on your discussions above for McDonald's.