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CRM and CLTV Please fill in the last two column cells (Annual Profit and Cumulative Profits for 4 years, eight cells. SEE THE REFERENCE ARTICLE
CRM and CLTV Please fill in the last two column cells (Annual Profit and Cumulative Profits for 4 years, eight cells. SEE THE REFERENCE ARTICLE discussed in class AS HINTS AND ANSWER THE FOLLOWING QUESTIONS. Table 1: Current Customers Customers Period1 1 Period2 Period3 Period4 1 2 Annual orders 2 Order size 80 80 80 80 50% 50% 50% 50% Margin Annual margin Survival rate (80%) 100% Customer acquisition cost $90 Catalog mailing cost Annual profit Cumulative profit $5.00 $5.00 $5,00
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