Question
CRM focuses on the relationship. Successful organizations use three steps to build customer relationships: determine mutually satisfying goals between organization and customers establish and maintain
CRM focuses on the relationship. Successful organizations use three steps to build customer relationships:
determine mutually satisfying goals between organization and customers
establish and maintain customer rapport
produce positive feelings in the organization and the customers
Think about the topic "What is and What is Not a Relationship?"
What is your thoughts on this subject/topic?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
