Cross Price Elasticity Table 12 Which retailer has shoppers who are the most price sensitive/least price sensitive? Which retailer has the most clout/ least clout? Which retailer is most vulnerable/least vulnerable? What pattern of switching does the cross-elasticities imply? Dollar Tree Dollar General HARRIS TEETER WINN DIXIE WALMART Dollar Tree -3.56 4.02 0.91 0.99 3.89 Dollar General 4.09 -3.12 0.93 0.89 3.11 HARRIS TEETER 0.87 0.89 -2.87 3.43 0.87 WINN DIXIE 0.89 1.01 3.57 -1.01 0.95 WAL-MART 4.12 2.11 1.03 0.87 -4.12